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Amazon.com: M: Marketing Fourth Edition (8601421991018): Dhruv Grewal, Michael Levy: Get your Kindle here, or download a FREE Kindle Reading App. Editorial Reviews. About the Author. Michael Levy received an undergraduate and M.S. Marketing - Kindle edition by Dhruv Grewal. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, 6 Jan 2014 PDF | On Feb 1, 2013, Dhruv Grewal and others published Retailing in a Article (PDF Available) in Journal of Marketing Management 29(February):263-270 · February 2013 with 1,055 Reads Download full-text PDF. Article (PDF Available) in Journal of Marketing 71(4):172-194 · November 2007 with 692 Reads. How we measure Download full-text PDF. Content uploaded by usf.edu). Dhruv Grewal is Toyota Chair of Commerce and Electronic Busi-. 9 Jun 2019 Article Information, PDF download for In Mobile We Trust: The Effects of Consumer Attitudes and Intentions,” Journal of Marketing Research, 51 (3), 270–85. Grewal, Lauren, Stephen, Andrew T., Coleman, Nicole Verrochi

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Rajdeep 'Raj' Grewal is the Townsend Family Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill.

Journal of Market- ing, 24(July), 37–42 (Reprinted in Marketing Management, Summer ity to manage the pricing process actively using pricing opti- 1966, 5, No. 2, 63–67). mization techniques (Levy, Grewal, Kopalle, & Hess 2004).

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